It's always interesting to see what movies really resonate with audiences. Word of mouth has been known to make or break major releases, and the last few years this has increased due to aggregating websites like Rotten Tomatoes. In addition to gathering official reviews from publications like CinemaBlend, the site also has an audience score portion for cinephiles to make their opinions heard.
Rotten Tomatoes' audience score also allowed users to comment and rate their interest in a movie before its even released. But recently, some users used this to troll upcoming releases like Captain Marvel and Star Wars Episode IX, despite not having access to see either blockbuster yet. Now Rotten Tomatoes is changing its policies, likely in direct response to that recent trend. Because users will no longer be able to comment or review a movie until the day it's actually released in theaters.
This news came from Rotten Tomatoes, where the company explained a variety of changes coming to the site. In addition to disabling comments and reviews from fans ahead the pre-release period, the "want to see" audience score will also be adjusted. Rather than a percentage, fans interest will be displayed through a tally mark that will be updated in real time.
Despite these changes, Rotten Tomatoes does seem committed to allowing fans to voice their opinions. Head of Product and Technology Ara Nalbandian reaffirmed this vision, saying on the record:
Over the past few years, Rotten Tomatoes has been evolving into a robust movie and TV show recommendations platform that celebrates the views of professional critics and fans alike, and encourages discussion and debate. We continue to invest in our product to deliver useful and relevant resources for fans and are in development on new tools to help fans express their opinions and connect with others.
So fear not moviegoers, Rotten Tomatoes still wants you to make your voice known. The company just doesn't necessarily want bad audience reviews on a movie that hasn't even been released yet.
This change in policy is likely related to the recent trolling of Captain Marvel and Star Wars Episode IX over on the website. When actress Brie Larson called for more diversity and inclusion within the film press, some moviegoers took umbrage with her statement, and promptly made it known on Captain Marvel's RT page. This resulted in the upcoming Marvel's blockbuster's fan interest numbers falling, and tons of negative comments being left referencing Larson. And all weeks before the Ryan Fleck and Anna Bode's Marvel debut hit theaters.
Of course, Rotten Tomatoes' statement doesn't explicitly mention Captain Marvel or Episode IX. So perhaps they were already planning these changes to the website before the new controversy began.
Be sure to check out CinemaBlend's 2019 release list to plan your next trip to the movies.
In turn, Rotten Tomatoes has simply decided to do away with the "Want To See" function during a film's pre-release period—which, isn't that the entire point of the metric (?)—therefore preventing its weaponization against a film. A portion of the change is included below and the full decision can be read here.
Rotten Tomatoes Changes it's Pre-Release Function - AR15.COM
Rotten Tomatoes' audience score also allowed users to comment and rate their interest in a movie before its even released. But recently, some users used this to troll upcoming releases like Captain Marvel and Star Wars Episode IX, despite not having access to see either blockbuster yet. Now Rotten Tomatoes is changing its policies, likely in
Hello, we're making some changes << Rotten Tomatoes - Movie
Rotten Tomatoes is making some big changes with movies that haven't been released yet. Subscribe To Rotten Tomatoes Is Changing Its Pre-Release Function For Audience Score Updates close
Rotten Tomatoes Is Changing Its Pre-Release Function For
Starting this week, Rotten Tomatoes will launch the first of several phases of updates that will refresh and modernize our Audience Rating System. We're doing it to more accurately and authentically represent the voice of fans, while protecting our data and public forums from bad actors.
Rotten Tomatoes Changes Audience Rating System - IGN
Rotten Tomatoes Changes Audience Rating System. The change is part of a site overhaul that's we will no longer show the 'Want to See' percentage score for a movie during its pre-release
Rotten Tomatoes Explains Decision to Remove Audience Interest
Rotten Tomatoes' audience score also allowed users to comment and rate their interest in a movie before its even released. But recently, some use Rotten Tomatoes Is Changing Its Pre-Release Function For Audience Score-Germany Times of News
Rotten Tomatoes announced on Thursday that it had added a verification feature to its audience score, which will now show whether a user has seen the movie they've scored or reviewed.
Rotten Tomatoes Is Changing Its Pre-Release Function For
The blog post then goes on to discuss the first change that Rotten Tomatoes will be making to its Audience Rating System: As of February 25, we will no longer show the 'Want to See' percentage score for a movie during its pre-release period.
Rotten Tomatoes launches verified audience score feature
Rotten Tomatoes Is Changing Its Pre-Release Function For
Following a number of news stories that blatantly lied to their audience about individuals "review bombing" Disney's upcoming Captain Marvel film, Rotten Tomatoes rolled out a new redesign for their website which removed the audience interest score for films that had not been released to theaters yet.
Rotten Tomatoes Removing "Want To See" Pre-Release Function
Larson is a stupid twat who took a lethal dose of Noassatall (Now with more SJW!) but I don't agree with rating a movie before it's actually been screened. It defeats the purpose of the site. History shows again and again how nature points out the folly of man.
Rotten Tomatoes removes pre-release comments and "want to see
